Over the years PfA has initiated, launched and organized events to amplify the effects of urbanization on our environment. Events form an integral part of PfA as it enables us to create awareness on the situation of ecological problems that beset our country such as shrinking habitat, animal sacrifices, cruelty to animals, extinction of wild species of flora and fauna.We have had various corporate and institutions like Accenture, EMC, Oracle, PMC, Sierra, Toyota, OWC, Light of the Life foundation and others who have joined hands with PfA.
The benefits of CSR extend far beyond a brand halo. When companies support social or environmental issues, consumer affinity overwhelmingly upsurges:
- 96% of global citizens will have a more positive image of that company.
- 94% will be more likely to trust that company
- 93% will be more loyal to the company (i.e., continue buying products or services)
- CSR also remains a powerful differentiator at the register, with nearly all consumers indicating a strong inclination to shop for products and services that demonstrate social and/or environmental benefits.
A date with the wild’is a corporate day out at PFA’s wildlife rescue and rehabilitation centre. The visits typically revolve around workshops and interaction with animals. Each visit lasts 4-6 hours and would be able to accommodate upto 80 participants at a time. Such visits can be for those employees who are interested in this kind of awareness and are passionate towards the wild. We look forward to a donation of Rs.500 per person for such workshops.
Companies are expected to be an active participant – if not a driving force – in solving the most pressing social and environmental issues.